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ASMI Annual Report_2014

section i Mission The Alaska Seafood Marketing Institute is a marketing organization with the mission to increase the economic value of the Alaska seafood resource through: 1 Increasing positive awareness of the Alaska Seafood brand. 2 Collaborative marketing programs that align ASMI and industry marketing efforts for maximum impact within the food industry. 3 Championing the sustainability of Alaska seafood harvests resulting from existing Alaska fisheries management imperatives. (State of Alaska Constitution and Magnuson- Stevens Fishery Management and Conservation Act). 4 Proactive marketing planning to address short and long-term goals while remaining flexible and responsive to a changing environment and economy. 5 Quality assurance, technical industry analysis, education, advocacy and research. 6 Prudent, efficient fiscal management. core PrinciPles ASMI exists to serve the entire Alaska Seafood Industry, harvester and processor alike. It is supported by industry self-assessments and uses available public funds to achieve marketing successes for the common good. ASMI adheres to the following Core Principles: 1 ASMI follows the highest ethical standards in its day-to-day operations and in its business relationships. 2 ASMI values its employees and members and insists that all be treated with dignity and respect. 3 ASMI conducts business in the open so its actions and decisions are visible to all industry members. 4 ASMI tells the truth when it conducts promotions or make claims in the marketplace. 5 ASMI conducts marketing activities that provide the largest economic benefit for its industry members. Photo by Mark Boughton 5Alaska Seafood Marketing Institute 2014 Annual Report


ASMI Annual Report_2014
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