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ASMI Annual Report_2014

Board of directors a Message froM the The seven-member Alaska Seafood executive director Marketing Institute (ASMI) Board of directors is appointed by the Governor. Through ASMI’s system of operational and species committees, the board and staff The Alaska seafood industry continues to of its fisheries, to receive input from dozens of industry be a powerful driver of Alaska’s economy. ensure this tradition experts, primarily people in the harvesting Each year brings its own marketing is passed on to future generations. and processing sectors. opportunities and challenges. We continue to collaborate with the State of Alaska With the increased production of farmed Kevin Adams, Chair Jack Schultheis and the seafood industry to increase the seafood, ‘Wild’ has become an attribute Alaska Harvester Kwik’Pak Fisheries value of our seafood resource, contribute that many consumers seek and product to the economic growth of Alaska and its differentiation in the marketplace is Mark Palmer, Barry Collier fishing communities, and maintain the crucial. The FAO-Based Responsible Vice Chair Peter Pan Seafoods position as a global leader in responsibly Fisheries Management Certification Ocean Beauty managed fisheries. In this report, you will for Alaska Fisheries provides credible Seafoods Amy Humphreys learn about the unique role we play in verification of the product origin and Icicle Seafoods, Inc promoting Alaska seafood on the global management practices. Following the Dennis Guhlke market, about the strength of the “Alaska” certification of Alaska salmon, Alaska Icicle Seafoods, Inc. John Garner brand, and some of our most recent halibut, Alaska sablefish, and Alaska Trident Seafoods accomplishments. pollock in 2011, Alaska crab was certified Bruce Wallace Corp. in 2012 and was followed by Alaska cod Alaska Harvester Since its creation in 1980, ASMI has and Alaska flatfish in 2013. worked alongside the 200+ communities ex-officio MeMBers seafood industry. Aside from being processors, and harvesters, we thankOn behalf of ASMI’s Board, staff,and 70,000 people representing the John Moller, Rural Sen. Gary Stevens Alaska’s largest private sector employer, Governor Parnell, Alaska’s state and Affairs Advisor, Alaska State Senate commercial fishing is a lifestyle practiced federal lawmakers and all Alaskans for Office of the by many Alaskan families; a long-standing their continued support of ASMI and our Governor Roberta Graham, tradition, passed along to each ambitious mission to promote Alaska seafood! Bon Assistant generation. The story of Alaska’s fishing Appétit! Representative Commissioner, families, the culture associated with it, Alan Austerman Department and the vitality the resource brings to Sincerely, Alaska State House of Commerce, local communities sells itself to markets of Representatives Community, around the world. The State of Alaska has Mike Cerne and Economic committed to science-based management Executive Director Development


ASMI Annual Report_2014
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