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ASMI Annual Report_2014

section v foreign agricultural coMMunications service and international The communications program supports the Marketing activities and press interviews, social mediamarketing programs through media relations Alaska Seafood overseas marketing activities coordination, participation in seafood industry receive substantial support from the federal trade shows, preparation of reports and government through the United States Department press releases, and advancing the education effort for sustainable of Agriculture (u.S.d.A.). ASMI applies annually for seafood. It serves as liaison with the seafood industry, policy u.S.d.A. Foreign Agricultural Service (FAS) funds makers, the business community, and local, state and federal from the Market Access program (MAP). The amount officials. of MAP funds awarded to ASMI, and the timing of their receipt, are subject to annual congressional gloBal food aid budget appropriation. ASMI, the State of Alaska, the Alaska seafood industry and the federal government work together Alaska Global Food Aid Program (AGFAP) to increase volume, value and/or market share in mature markets, was created in 2005 by Alaska Salmon and to further develop emerging markets. fishermen to help feed the world’s food- insecure the same nutritious canned seafood technical salmon available in United States from suPPort 2008, the Alaska Seafood Marketingfood banks to school lunches. Since The Alaska seafood industry and Institute (ASMI) has spearheaded this businesses promoting Alaska Seafood unique humanitarian initiative. The have access to seafood technical Alaska global food aid program links support through ASMI’s in-house Alaskan fishing communities with seafood technical program. It is populations around the globe to fill involved in matters of food safety, quality, nutrition and food nutrition gap while they develop labeling, as well as environmental issues, fisheries sustainability self reliance, food security and their and seafood purity. The technical staff works in collaboration with economic well-being. Canned salmon and herring are increasingly the marketing staff to research and develop educational materials being adopted by private voluntary organizations (PVO), the World and programs. It also works with the Alaska seafood industry in the Food Program and other non-governmental organizations (NGO) in area of quality assurance, and educates producers and customers food aid programs. about proper seafood handling at every point from harvest to plate. Alaska Seafood Marketing Institute 2014 Annual Report 27


ASMI Annual Report_2014
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