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ASMI Annual Report_2014

PerforMance Measures Target #1: Increase the first challenges:nalysis of results anda wholesale value of selected Alaska First wholesale value is the revenue received by salmon products by 0.5 percent seafood resources outside of their network. Theprocessors recorded when they sell processed first wholesale value of salmon has increased in Methodology: ADF&G, AK Department of Revenue. recent years (in total and on a per-pound basis). At the same time, the percentage of first wholesale value paid to fishermen has increased. The industry again broke the $1 billion mark in first wholesale value in 2012, but total first wholesale value declined 9 percent from $1.42 billion in 2011 to $1.29 billion in 2012. The decline in total first wholesale value was due to a smaller salmon harvest in 2012. Alaska’s salmon harvest fell 15 percent in 2012. Despite a smaller harvest resulting in a lower total first wholesale value, the average price of Alaska salmon increased. On a per-pound basis, the first wholesale value increased by more 9 percent. Prices for salmon roe, canned salmon, and frozen sockeye were especially strong in 2012. Maintaining the premium prices for Alaska salmon requires ongoing support for marketing efforts. Value-added products utilizing pink and chum (or keta) salmon continue to increase the value of those fisheries but challenges and opportunities await. Chum and pink salmon harvests have been relatively large in recent years, adding more supply to the market. Fully utilizing this additional supply will require ASMI and the industry to develop new markets and help existing buyers move more product. Bigger harvests present an opportunity, but if there isn’t enough demand to soak up additional supply 20


ASMI Annual Report_2014
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