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ASMI Annual Report_2014

alaska seafood accoMPlishMents in Brief Major coMPonent accoMPlishMents in 2012 The Alaska Seafood Brand ranks as the Conducted 32 national chain Gained newspaper, magazine, radio, #2 most commonly specified brand on promotions in over 11,000 television and internet exposure U.S. menus. restaurants, 17 foodservice distributor for Alaska seafood in U.S. and key Conducted innovative promotional promotions, and attended 19 overseas markets. activities with retail grocers, foodservice conferences and trade Launched the new, exciting, foodservice distributors, restaurant shows to promote Alaska seafood to and innovative website www. chains, foodservice operators, trade professionals. wildalaskaflavor.com universities, and culinary schools to Created and placed new Contracted with Alaska Olympic skier strengthen the Alaska brand seafood, advertisements emphasizing Kikkan Randall to promote Alaska including 87 promotions in over sustainability of Alaska seafood in seafood. 12,000 retail stores. publications read by home cooks, chefs, restaurant owners, and retail grocers. 16


ASMI Annual Report_2014
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